How lonivarexo evaluates advertising effectiveness in Australia
Our unique approach
lonivarexo combines reliable market data, unbiased digital tracking, and advanced modelling to evaluate your campaigns. Each step is designed for transparency, so clients understand the true influence of their advertising spend—results may vary.
Assessments are based on available data. Past performance doesn’t guarantee future results.
Meet your analytics team
Our experienced analysts turn raw data into meaningful directions.
Casey Turner
Lead Analyst
Expertise
Casey has extensive experience in Australian ad markets and builds custom performance models for each client.
Lucas Reid
Data Strategist
Expertise
Lucas specialises in turning data into actionable strategies, ensuring privacy and clarity at every step.
Phoebe Wang
Senior Consultant
Expertise
Phoebe orchestrates analytic projects, making complex marketing data understandable for clients in every industry.
Ethan Murphy
Technical Lead
Expertise
Ethan implements secure technology workflows, ensuring smooth and efficient analytics delivery for all clients.
lonivarexo’s process for evaluating ad impact
Our four-step methodology is designed to bring clarity, reliability, and business value from start to finish.
Objective setting and initial data gathering
Work begins with a collaborative session to clarify your advertising objectives and collect baseline campaign information. This includes understanding your success metrics and relevant time frames.
Client input shapes each analysis. Outcomes are tailored to business needs.
Comprehensive market data collection
We integrate data from reputable sources, including independent third parties, to ensure accuracy across all channels analysed. This process helps eliminate bias for evidence-based insights.
Verified data sources are key to our reliable outcomes.
Engagement, analysis, and review
Our analysts use statistical models and industry expertise to dissect campaign performance by channel and message, revealing strengths and improvement areas.
Findings are benchmarked to prior campaigns when possible.
Clear reporting and actionable recommendations
Each client receives a structured report summarising campaign performance and bespoke suggestions. We clarify next steps to optimise your ongoing advertising efforts.
Executive summaries and detailed insights included in every report.
Why choose lonivarexo?
See how we compare on transparency and service